In 2022, Sony and Honda announced a $74 billion joint venture to develop electric vehicles. Meanwhile, countless smaller joint ventures imploded spectacularly, with former partners ending up in costly litigation. What made the difference?
Having advised a variety of companies through joint venture formations (and unfortunately, their dissolutions), I've seen the same patterns emerge. While everyone focuses on the exciting potential of joining forces, few businesses properly arm themselves against the risks.
A Handshake Deal That Cost $50 Million
"But we trust each other!" That's what the founder of a tech startup told me right before ignoring my advice about formal agreements. Six months later, his "trusted partner" had copied their core technology and launched a competing product. Without a proper joint venture agreement, his legal options were limited.
Don't let this happen to you. Here's what your agreement must nail down:
- Who owns what (especially that brilliant idea you brought to the table)
- Who can make big decisions (hint: "we'll figure it out later" never works)
- How profits are split when you're actually making money
- What happens if someone wants out
- Who's responsible when things go wrong
Pro Tip: If your partner pushes back on any of these points, that's actually good news; you've just spotted a potential problem before it costs you your business.
Choose Your Fighter: Legal Structures That Actually Work
Remember Minecraft's creator, Notch? When Microsoft bought his company for $2.5 billion, his clean corporate structure made the deal possible. Your choice of legal structure isn't just paperwork—it's your exit strategy in disguise:
- Contractual Agreement: Fast and cheap, but dangerous. Like skydiving without a reserve chute.
- LLC: The sweet spot for most ventures. Flexible enough to pivot, solid enough to protect you.
- Corporation: Complex but bulletproof. Perfect when big money's involved.
Reality Check: 70% of joint ventures fail within seven years. Your structure should make it easy to walk away without losing your shirt.
The "Duty" Nobody Talks About (Until It's Too Late)
Here's a fun fact: You might have legal obligations to your joint venture partner even if you never signed anything. Courts call these "fiduciary duties," and ignoring them is like playing Russian roulette with your business. What kinds of duties?
- Don't steal opportunities from the venture
- Share important information (yes, even the bad news)
- Put the venture's interests first in joint business dealings
A client once hid a major client opportunity from their partner because "it wasn't relevant." Two years and $300,000 in legal fees later, they learned otherwise.
Protecting Your Crown Jewels: IP and Trade Secrets
Tesla's early joint venture with Toyota included strict IP protections. Today, both companies are thriving in the EV space. Coincidence? Not at all.
Your Quick IP Protection Checklist:
🔒 Define ownership of existing IP (yours stays yours)
🔒 Set rules for the new IP created together
🔒 Limit access to your secret sauce
🔒 Plan for the breakup (because it probably will happen)
Include triggered IP rights that activate if your partner misbehaves. It's like a prenup for your business's brain.
When Things Go South: Smart Dispute Resolution
Remember WeWork and Softbank's messy breakup? That's what happens when your dispute resolution plan is "hope for the best."
Your Drama-Free Exit Strategy:
- Start with meditation (cheaper than lawyers)
- Move to arbitration if needed (faster than courts)
- Pick your battlefield (jurisdiction) in advance
- Include emergency brake provisions (like buy-sell agreements)
The best time to plan your exit is before you enter. Include specific triggers that let you pull the ripcord when needed.
Control Without Chaos
Google and Apple's board relationship ended badly when they realized they were competing in mobile. Learn from their mistake: clear control mechanisms matter:
- Veto rights over critical decisions
- Gradual control transitions based on performance
- Clear operational boundaries
- Emergency override procedures
If your partner insists on "equal say in everything," run. Nature abhors a vacuum, and business abhors ambiguous control.
The Compliance Trap: Staying Legal Without Paranoia
Uber's international joint ventures taught us that ignoring regulations is expensive. But you don't need an army of lawyers either. Your quick survival kit:
- Annual legal checkups
- Clear responsibility assignments
- Regular training for key staff
- Documented compliance procedures
The Art of the Graceful Exit
PayPal and eBay's split shows how to do it right: plan ahead, move slowly, keep customers happy. Want a quick list?
- Define clear trigger events
- Set valuation methods in advance
- Plan for asset division
- Include non-compete and confidentiality terms
- Establish customer transition procedures
The Bottom Line: Protect Your Future
Joint ventures can supercharge your business or sink it. The difference often comes down to how well you protected yourself at the start:
- If it feels wrong, it probably is
- Get professional help before you need it
- Remember: Trust is good, but contracts are better
Do I Need a Business Attorney?
If you're considering a joint venture and need some help with its contracts or other legal aspects, let's schedule a Legal Strategy Session online or by calling my Edina, Minnesota office at (612) 294-6982 or my New York City office at (646) 847-3560. My office will be happy to find a convenient time for us to have a phone call to review the best options and next steps for you and your business.