Picture this: You've just started a new venture. You're climbing the ladder of success and then you hit upon an idea for a catchy, 'Doing Business As' (DBA) name. But you wonder, 'Do I really need a DBA?' Well, the answer is, 'You might.'

A DBA, also known as a fictitious business name or assumed business name, is a tool that can serve multiple purposes. It doesn't just legitimize a sole proprietorship - it gives you the opportunity to create a business identity separate from your real name.

Imagine, using a name that speaks volumes about your venture, even before you utter a single word about what you do. That's the magic of a DBA.

But it doesn't end there. A DBA can also allow you to open a bank account under your business name, making transactions smoother and the business operation more streamlined.

Intrigued by the multifaceted benefits of a DBA? Let's dive deeper together to understand how it can propel your venture forward.
Andrew Ayers
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I work with business and estate planning clients to craft legal solutions to protect their legacies.