Outsourcing services has become a useful resource for small business owners in recent years as online tools grow more widely available, but figuring out which ones to use can be overwhelming due to the sheer number of options. Some of the best tasks to hire out are tech-related since many of these--such as social media management--are easy for freelancers to do from their own homes, making them cost-effective. There’s also a variety of tech software to choose from that will make your life easier should you choose not to hire out specific services; for example, creating a standout, professional-looking logo can be done using a free logo maker online.
App Development
Developing an app for your business can help you reach an entirely new market and keep customers coming back, but only if it’s done right. Even if you have a little experience with app building, it’s best to leave this task to a professional who can integrate tools like analytics and promotional deals so your business can make the most of the app. Take a look at some job platforms to find qualified app development companies; this is the best way to find out about their background and experience, and you can also check out their fees and average delivery time.
Web Design
Like your app, the design for your website should be done by someone who understands how to build an easy, secure experience for your customer. Not only should the site be easy to navigate, it shouldn’t be bogged down with unnecessary information. You’ll also want accessibility for customers of all abilities, which means you need captioned video content, specific color combinations, alt text, and headers for structured content, among other things. These are all simple ways to ensure that individuals with vision or hearing impairments can access the content on your site.
Cybersecurity
Even with a smart, secure website, all small businesses need to ensure that their data and customer information is kept safe; in fact, small businesses are often at an even greater risk for data breaches because thieves and hackers assume there are no safeguards put in place the way they would be for a large company. The solution is a two-pronged approach: instruction for all employees on how to keep info safe and avoid scams, and using the right software to ensure your business is protected. Because services and prices vary, it’s important to do a little research to find the best company for your specific needs.
Look At Your Options
There are some tasks that will benefit your business that don't require a pro’s touch, and these can help you stay organized, keep up with your finances, or boost your customer service experience. These days there are plenty of software options for small business owners who don’t have a huge budget but need to manage their bookkeeping tasks or keep up with inventory, and you can do it all yourself right from your computer or phone. Be sure to implement extensive training sessions with all your employees so that everyone is on the same page with the software and tech you choose to use.
Outsourcing certain tasks can help you save money and time, but there are definitely some things you can do yourself. Do some research into the type of tech your business requires and think about how you can make sure it’s implemented correctly.
Andrew M. Ayers, P.C., provides business law and estate planning services that help clients craft their successful futures. Ready to discuss the best options for you? Set up a complimentary Legal Strategy Session and we can get the process started.
Photo via Pexels